Startup to Save Men’s Lives

Summary

Impact

Any metric we can drive forward to help men be better and save them from suicide is a positive metric. Here are some metrics we have been able to drive so far:

0-1 Journey

The Start

My co-founder first approached me with some business ideas for us to tackle. We tried a couple but ended settling on creating a brand called Manframe. We built a mobile application and partnered with an influencer we had lined up to test. We drove traffic and iterated quickly on the product.

Next Steps

We quickly started to learn after weeks of iterating, we were on to something but we had some problems with adoption. We moved on to create another brand and product strategy to better suit the market. We ended up generating most of our sales here, got even more traffic to resonate with our content and offering. We built out a robust sales funnel and process to get men onto the content and program we created. Interviewing users and monitoring test along the way.

Enter Mancamped

We started to realize, while we were having success, it would take a lot of human-hours and sales people to scale this business and we wanted to take a PLG approach to acquisition. Sales started to slow with the in-person approach, so we pivoted again to create a brand that was much more flexible and mature. Mancamped started to have success until our influencer ghosted the business and were left without a traction channel.

Founder’s U and Current Product

Fast forward a few months of figuring out a new traction channel and graduating from Founder’s U, we tested paid advertising, kicked off SEO and started beta testing our newest iteration. We have a revamped sign up funnel that serves both as a data mine and a application process. We are running weekly calls with our users as part of the product offering and have a full suite of tools and more on the way to help guys grow and succeed—including my co-founder and myself.