Launching a Creative Agency’s Brand to the Stratosphere

joyful

Summary

Mission

joyful.co is a work culture consultancy and agency. They are a highly creative team and needed to revamp their online presence to reflect the creative work they do for their clients. Their potential clients also had a hard time understanding their value offer and it was something they wanted to fix with a new design. They had really creative and tight brand guidelines that was great to work with.

My Contributions

I led the website design and build process, working closely with the client to align messaging, user flow, and visual identity. I created a streamlined, conversion-driven site on Webflow. I also built a scroll-driven animation with GSAP as a creative asset to showcase their quirky brand.

Company

joyful via Good & Gold

Services

  • User Interface Design
  • Web Design
  • Webflow Development
  • Animation

Tools & Tech

  • Figma
  • Webflow
  • Google Analytics
  • GSAP

Site Process

Discovery & Structure

We kicked things off with a collaborative discovery sprint to understand joyful’s unique voice, client journey, and service positioning. From there, I created a simplified sitemap and low-fidelity wireframes that focused on clarity and storytelling—helping guide users through their offer with ease.

Manframe Sitemap

Manframe Page manifests—a written guide for each page on the site

Manframe Low-fidelity wireframes

Site design & Animation

The design needed to walk the line between playful and polished. We leaned into their strong brand system—colorful, expressive, and bold—while keeping navigation and messaging straightforward. Expressive typography and whitespace gave the site its vibrant personality.

Manframe
Manframe

Site build

Built entirely in Webflow, the site uses flexible, client-editable content blocks and a clean CMS setup. A standout feature is the scroll-driven GSAP animation on the homepage—a fun, interactive way to introduce the brand.

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