![A close up of the second page in the Futura On Demand Type Specimen Booklet.](/static/01f198d83ac2a6dfbdefc3d27c22c0fb/d15b0/header-image-futura-on-demand.jpg)
Futura On-demand
During my research phase, I noticed that Futura was highly used during the 50s in the entertainment, music, and advertising industries. I took off running after reading Paul Renner’s quote, “…a modern typeface should express modern models rather than be a revival of previous design.” Today’s “modern” model of music is streaming audio, which is mostly accessed through mobile apps. I pushed the envelope by applying the concept of cutting edge music delivery into a type specimen book for such a groundbreaking typeface. I was especially inspired by Spotify and Pandora, both arguably leading the streaming audio revolution.
![The top half of the large specimen center spread in the Futura On Demand Type Specimen Booklet.](/static/5f98902281cac781c2bfb1e0d5718238/48aaa/middle-image-futura-on-demand.jpg)
![A close up of the quote on the back page of the Futura On Demand Type Specimen Booklet.](/static/35e88b82499bd311a41d598cd19d3078/073bc/image-square-futura-on-demand.jpg)
Taking cues from music streaming apps, the folios reference time signatures and UI elements in the application along with using filename/tracklist notation to highlight the font specs used on the particular page.
![A page from the Futura On Demand Type Specimen Booklet.](/static/f403d59e107a8ca907a4518c08c2cd14/5fe6e/image-tall-futura-on-demand.jpg)
![The lower half of the large specimen center spread in the Futura On Demand Type Specimen Booklet.](/static/5852b829d4d6efb39dd254f09d2eb243/48aaa/footer-image-futura-on-demand.jpg)